There are an estimated 40,000 children in care (UNICEF) in Uganda. Typically, abandoned children are placed in long term residential care as it is seen as the ‘only option’. Our pilot projects wanted to demonstrate it was possible to resettle children into families in a safe and timely manner.
One of the challenges was faced was the concept of  adoption outside the extended family is uncommon which resulted in many  children living in long-term institutional care.

In summer 2011 we launched with the Government a Ugandan’s Adopt media campaign to find new families for our children. As a result of the campaign we are so far assessing 100 Ugandan families and we have a waiting list of families who want to adopt children.

Working in partnership with the Government:

We designed billboards promoting adoption around Kampala.

Launching our BillBoard campaign:

We produced a radio campaign on Capital Radio and Simba FM and produced adverts on Uganda’s leading broadcaster NTV.

NTV advert 1:

NTV advert 2:

We produced an hour long panel debate featuring Mr James Kaboggoza, the Assistant Commissioner from the Ministry of Gender, Labour and Social Development.

We could not have done this without the support of our worldwide community and we wrote a blog on how we collaboratively created the campaign.

→ If you are interested in adoption please visit our Ugandan’s Adopt website.