In summer 2011 we launched with the Government a Ugandan’s Adopt media campaign to find new families for our children. As a result of the campaign we are so far assessing 100 Ugandan families and we have a waiting list of families who want to adopt children.
Working in partnership with the Government:
We designed billboards promoting adoption around Kampala.
Launching our BillBoard campaign:
We produced a radio campaign on Capital Radio and Simba FM and produced adverts on Uganda’s leading broadcaster NTV.
NTV advert 1:
NTV advert 2:
We produced an hour long panel debate featuring Mr James Kaboggoza, the Assistant Commissioner from the Ministry of Gender, Labour and Social Development.
We could not have done this without the support of our worldwide community and we wrote a blog on how we collaboratively created the campaign.